Convergence culture is the combining of different forms of media into one, creating an experience that is seamless rather than separate, where every part is necessary and is viewed as a whole rather than individual pieces. We don’t consciously think about going to the internet now; it’s just a part of our lives and it just happens. While the most active participant of convergence culture is white males from 18-34 with a disposable income, Jenkins is researching how this convergence culture will continue to expand outward from his initial understanding.
Jenkins says, “consumption has become a creative process”, meaning that as we each take in media individually, we collect and are drawn to different fragments of the whole. Then as we discuss and communicate together, we build and combine these fragments to reinterpret the media and culture around us. Additionally, the Internet has given us ways to talk back and shape our culture, instead of just reading the newspaper and accepting what it says. That has translated into how companies are interacting with customers, causing them to reach out, listen, and engage instead of just using traditional marketing. Additionally, the more traditional aspects of marketing now draw attention to the interactive ones, as they all lead to the same place but are becoming increasingly integrated for successful campaigns.
I like the way you mention about convergence culture as being "seamless rather than separate". It is so true that we aren't even aware of how we involve with this culture because it is natural to us. It is a good point that you see this culture as a whole and our experiences build up the creative engagement process as well as the interaction between users and owners of the media.
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